The personal touch

Date: 20th November 2015

Daniel Sweeney Total Brand

People deal with people. It has been true since business began, back when we were trading grapes for beating sticks. It’s a simple fact, yet one that seems to be forgotten so often in today’s, digitally driven world.

How many emails have you received lately from an anonymous company selling you business lists, services or wholesale goods? Or from John Smith offering a magnificent deal, with no credibility to back it up?

I’m sure, or at least I hope that the vast majority of these communications are ignored, but there is a lesson to be learned here. What if John Smith included a profile photo, full contact details and links to his business portfolio? Realising that he is actually a real person, wouldn’t you give his email a second glance; hell, even a reply? Poor John might be worried about you otherwise.

No matter how big or small your business is, it can really pay to get back to basics and take the personal approach. Instead of emailing, pick up the phone and talk with your clients; there’s a lot more to talk about than just business. One to one contact doesn’t always apply of course, but that doesn’t mean you can’t communicate to the masses in a similar fashion.

Websites, email, social media, photography and video are the modern tools of the trade. Ensuring they aren’t dull and faceless is as important as looking your client in the eye when you shake their hand. Putting a face to your business could transform it from ‘just another company’ to the ‘company I know and trust on a personal level’.

Daniel Sweeney - Total BrandDo you need help in creating the perfect brand experience for your customers? Then please get in touch to start the conversation.

Posted in: Graphic Design Blog