Date: 25th April 2015
Creating the brand for Red Bull sponsored athlete Will Gadd, National Geographic Adventurer of the Year 2014/2015 required a particular approach. Famed for his recent ascent of a frozen Niagara Falls and setting many more ice climbing world records, Will is one tough individual. This type based logo uses slanted, hand drawn lettering, sliced and broken with cracks and holes reminiscent of rock or ice.
Will’s website continues the adventure theme but with a clean, professional look to reflect his commitment to the continual improvement of his sport, public speaking, guiding and training. The site is fully responsive, designed to work seamlessly on mobile devices, tablets and desktop computers.
Visit website: http://willgadd.com